5 ways to seize the opportunities created by recent chaos in ad tech

Alex Song Contributor Share on Twitter Alex Song is the CEO and founder of Proxima, a data science company that helps brands better reach consumers across all major platforms. More posts by this contributor Why D2C holding companies are here to stay Every day, the...

Uh oh! European carriers are trying to get into ‘personalized’ ad targeting

As Google works on reconfiguring its adtech stack to move away from cookie-based ad targeting to something else that’s not yet fixed but which it claims will be better for individual web users’ privacy — and after Apple’s move last year to lock...

Use data from Q5 to boost mobile app growth for the entire year

Vladyslav Strykun Contributor Vladyslav Strykun is head of marketing at Headway, an edtech startup that provides bite-sized learning for fun and personal growth. Wondering how to improve the marketing performance of your mobile app in the spring without experimenting...